Wondering where are those clients hiding? Or difficulty finding them? I know where they hangout and where to look for them. “Instagram”
With over one billion active users, Instagram is one of the most popular social networking sites. It is also a leading platform for small business promotion.
With Instagram rolling out new business-specific features every couple of months, there is no better time to build up your following from scratch… THAN NOW.
But what makes Instagram popular among small business owners?
With over one billion active users, the platform is a staple for many successful businesses.
And here are top 8 reasons why I believe Instagram is the key to invest in today for your business growth.
1. Give An Identity To Your Brand.
Instagram is a visual platform to help you form a more personal connection with clients and consumers. Interior Designer can share their pictures and videos of their projects, team and happy customers to engage their audience.
A visual feed can reflect your brand’s uniqueness and differentiate your business. It allows you to share your journey and the kind of work you do. Take complete Advantage of that.
2. Tell Your Tales.
Instagram is the perfect place to be creative when marketing your brand. Gone are the days where you need to screenshot user-generated content to share it in your Stories. Instagram has now rolled out a feature that lets you do that in just a few taps. Not only will your customers love the shout-out, but it’s all the social proof you need to show off the awesomeness of your brand.
You can even use Instagram Stories to offer discounts and run flash sale. You can also run contests to keep your customers hooked.
3. Trouble Free Connections With Like-Minded People.
Remember that time when you had to go through so much trouble to get to one person? Not anymore. Because, Social media is all about networking. And Instagram is a great place to find like-minded people who share similar interests. You can expand your social network and collaborate with a brand or influence to reach more people. Consider doing collaboration with them to expand your consumer outreach.
4. Instagram is Where Your Ideal Customer is Hanging Out.
Not sure if your ideal client is scrolling on the ‘gram?
With one billion active users, you’ll have more luck bumping into them on IG than any other social media network.
For context, here’s what 1 billion users look like. Image via CapitalFM
And with the app steadily adding 200 million users each year, it’s crucial and mandate to make Instagram part of your business strategy.
5. Instagram is “Facebook’s New Facebook.”
“Instagram is Facebook’s new Facebook” – Mari Smith at Traffic & Conversion, 2018
Want to launch a successful social media campaign? Instagram is the way to go.
Every day, users share 95 million photos and videos amassing 4.2 billion likes in 24 hours. The amount of daily activity gives Instagram the highest ranking out of the three major social media networks (i.e. Twitter, Facebook and Instagram).
Meanwhile, Facebook’s overall engagement lags behind with only 0.59% of the total audience actually engaging.
Another factor that makes Instagram more profitable for freelance business owners is the REACH.
Since launching its advertising features, Facebook has diminished organic reach and is basically a pay-to-play platform.
Instagram is the opposite.
The recent algorithm changes have made it harder to reach your followers, but you don’t need to throw money at the app to get your posts seen.
In fact, it’s possible to promote your product and services without spending a dime.
And if you do decide to boost a post or promote your website, you’ll tap into their lion’s share of 1 billion highly engaged users.
More followers. Clicks and More sales.
6. Stay Up to Date with Consumer Trends.
Another reason why you should be on Instagram is because it can help you make the most of new trends. You can use it to promote causes or simply generate interest by posting holiday-specific content. Share your interest in trends by posting content on a specific topic for raising awareness for a good cause. Following trends can attract new customers and it shows your engagement with the community.
7. Give Away Tips, Insights And Get Conversion.
Engage with your followers by posting high quality pictures and video content. Offer useful tips and tricks or hacks to eventually turn them into paying customers/clients. Give away is the best marketing strategy. Make sure you post daily at least once to develop high engagement.
इस लेख को हिंदी में पढ़ने के लिए कृपया यहाँ क्लिक करें|
8. Instagram Users Are Ready to Buy.
Showcase your newest project, work, designs or services. Run a promotional ad campaign to awareness on a special giveaway, discount or contest to direct more traffic to your website. Help them find your Instagram account easily by using effective #hashtags and location tags.
Instagram isn’t just a platform for posting your best selfies. Don’t believe me? Let the stats speak for themselves.
Over ⅓ of Instagram users have used the app to make a purchase. This means that they are 70% more likely than non-users to buy online.
Hence don’t think of Instagram as just another social media platform. It’s an extension of your business and the more present you are on the app, the more likely you’ll reach potential customers.
It’s not too late to master Instagram for your business!
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Don’t panic if you haven’t started using Instagram as a way to grow your business.
If you’ve got a visual story to tell and want to grow a tribe of quality followers who will engage with what you have to say, there’s still plenty of room for you on the platform.